How to make bullet points for LinkedIn and Instagram
- Type or paste your points, one per line. Existing dashes, asterisks or numbers are cleaned up.
- Indent a line with two spaces (or a tab) to make it a sub-point.
- Pick a bullet for each level, and whether you want breathing room between items.
- Copy the list and paste it into your post.
Why a list needs special characters
LinkedIn, Instagram, X, Threads and TikTok captions are plain text: no list button, no markdown, and a typed “-” just looks like a hyphen. A bullet character such as • or ✅ is ordinary text, so it pastes and displays everywhere. Nested items are indented with em spaces (U+2003), which those apps keep; a run of ordinary leading spaces can get collapsed.
Instagram also removes empty lines between paragraphs. Switch on Instagram-safe blank lines and each blank line gets an invisible separator so the gap survives, the same technique as our Instagram line break tool.
Choosing a bullet
- • ▪ – → read cleanly and are announced briefly by screen readers. Best for longer lists.
- ✅ 👉 🔹 ⭐ stand out in a busy feed, but each one is read aloud by name. Keep these lists short.
- 1. 1) 1️⃣ ① suit steps and rankings. Numbering restarts after a blank line.
Want a bold heading above the list? Make it in the bold text generator, or write the whole post in Google Docs and convert it with Docs to LinkedIn.