Question 1

How long should a Facebook Reels hook be?

Accepted Answer

Aim for the first one to three seconds. Facebook's feed autoplays the opening frames, and viewers decide almost instantly. Your hook needs to communicate the value or tension before the three-second mark, when most drop-off happens.

Question 2

Should the hook be spoken or written on screen?

Accepted Answer

Ideally both. Facebook Reels autoplay muted, so on-screen text carries silent viewers, while spoken audio rewards anyone who unmutes. Matching them reinforces the message and protects retention regardless of whether sound is on.

Question 3

Does the hook count toward the Facebook Reels caption?

Accepted Answer

No. The hook lives inside the video as spoken words or on-screen text, while the caption is the separate text field below the Reel. They work together, but the caption has its own character limit and placement in the feed.

Question 4

What makes a hook actually stop the scroll?

Accepted Answer

Specificity and tension. A scroll-stopping opener promises a concrete payoff ('the 3-word edit that doubled my reply rate') or opens a loop the reader needs closed — not a vague 'let's talk about engagement'. Front-load it: on most feeds only the first line shows before a cut-off, so the hook has to do its work there. Test several angles for the same post; the winner is rarely the one you'd have guessed.

Question 5

How long should a caption be on each platform?

Accepted Answer

Match the length to the job, then check it against the limit. Instagram captions can run long for storytelling but the hook must land in the first ~125 characters before 'more'; X/Twitter rewards tight, standalone lines; LinkedIn truncates around two lines. TikTok and Reels captions are short by nature. The reliable move is to draft freely, then trim against a live counter so nothing important gets cut.

Question 6

How many hashtags should I actually use?

Accepted Answer

Fewer, and more relevant, than the old advice. The era of 30 generic tags is over — most platforms now reward a small set (roughly 3–8) that genuinely describe the post, mixing one or two broad tags with several specific, lower-competition ones. Stuffing tags reads as spammy and can suppress reach. Put them where they don't interrupt the read: end of the caption or first comment.

Question 7

How do I write a bio that converts visitors into followers?

Accepted Answer

Treat the bio as a one-line pitch, not a résumé. Open with who you help and the outcome they get, add a single proof point, and close with a reason to follow or a clear next step. Keep it skimmable, lead with the words people would search, and reserve any styled text for one emphasised phrase. Links and @mentions stay plain so they stay clickable.

Facebook Reels Hook Generator