Press Release Generator
Business Tools
Generate a properly formatted press release in seconds — newsworthy, quotable, ready to send. Free, no signup.
The format journalists actually expect
A press release is a formatted document with a century of convention behind it: headline that states news, dateline, a lead paragraph answering who-what-when-where-why, one or two quotes that add perspective rather than repeat facts, and a boilerplate about the company. Journalists skim dozens daily and discard anything that buries the news or reads like an ad. This generator produces a complete, AP-style release with every structural element in place — you supply the news, it supplies the format.
Press release tips
- Put the actual news in the headline — 'Acme launches free tier for teams under 10' — not a slogan about how excited you are.
- The lead paragraph must stand alone: many outlets publish only that. All five Ws in the first two sentences.
- Write quotes that say something opinionated or forward-looking — a quote restating the lead paragraph wastes the one human moment in the format.
- One page, 400–500 words. Past that you're not writing a release, you're writing the article you hoped they'd write.
- The release supports the pitch; it isn't the pitch. Journalists open a two-line personalised email, not an unsolicited attachment.
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Press Release Generator — common questions
Latest questions readers ask us about this topic.
What's the standard press release format?
Headline (the news, plainly), optional subheadline, dateline (CITY, Date —), lead paragraph with the five Ws, two or three body paragraphs with detail and a quote or two, a boilerplate 'About [Company]' paragraph, and media contact info. 'FOR IMMEDIATE RELEASE' at top is traditional and harmless; the ### end mark signals the close.
Do press releases still work in 2026?
For getting picked up out of the blue, rarely — coverage comes from relationships and a personalised pitch. But the release still has real jobs: it gives journalists a fact-checkable source once they're interested, feeds AI and news aggregators a canonical version of your announcement, and becomes the newsroom page that lends the news legitimacy.
What counts as newsworthy for a press release?
Something with a date and a consequence: launches, funding, major partnerships, significant data or research, executive hires, awards. The test is whether an editor could answer 'why would my readers care today?' If the honest answer is 'they wouldn't', publish a blog post instead — releases without news train journalists to ignore you.
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