Meta Title Generator
Planning & Utilities
Generate SEO-optimised meta titles under 60 characters that boost click-through rates. Free, no signup.
The 60-character line that does the ranking's heavy lifting
The meta title is what Google shows as your blue link, what browsers put in the tab, and one of the strongest on-page relevance signals you control. It has a hard practical limit — around 60 characters (600 pixels) before truncation — and everything about writing a good one is spending those characters well: keyword early, a reason to click, brand at the end if it fits. This generator enforces the limit on every option so you never publish a title that gets chopped mid-promise.
Meta title tips
- Front-load the primary keyword — both users scanning results and Google's relevance weighting favour the start of the title.
- Stay under 60 characters. Truncated titles lose their CTA and look broken, which costs clicks even at the same ranking.
- Add the brand as '| Brand' at the end only if you have room — for unknown brands, a longer benefit beats a name nobody recognises.
- Match title to intent: 'Buy', 'Best', 'How to' and 'Free' each attract a different searcher — pick the one your page actually serves.
- Give every page a unique title. Duplicate titles make Google pick for you, and it often rewrites them badly.
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Meta Title Generator — common questions
Latest questions readers ask us about this topic.
What's the ideal meta title length?
Fifty to sixty characters. The real limit is 600 pixels of width, so wide letters (W, M) cost more than thin ones — under 60 characters is safe for almost any wording. Front-load the keyword so the important part survives even if truncation hits.
Why does Google rewrite my meta titles?
Google rewrites titles it judges to be misleading, keyword-stuffed, duplicated across pages, or mismatched with the query. Accurate, unique, specific titles that describe the actual page get rewritten far less — and when Google does rewrite, it usually pulls from your H1, so keep those consistent.
Is the meta title the same as the H1?
No — the title tag shows in search results and browser tabs; the H1 is the visible headline on the page. They should agree on the topic but can differ in wording: keyword-first in the title for search, punchier phrasing in the H1 for the reader who's already on the page.
Related questions
The sub-questions readers ask next — answered, with where to go.
Specificity and tension. A scroll-stopping opener promises a concrete payoff ('the 3-word edit that doubled my reply rate') or opens a loop the reader needs closed — not a vague 'let's talk about engagement'. Front-load it: on most feeds only the first line shows before a cut-off, so the hook has to do its work there. Test several angles for the same post; the winner is rarely the one you'd have guessed.
Style your opening lineMatch the length to the job, then check it against the limit. Instagram captions can run long for storytelling but the hook must land in the first ~125 characters before 'more'; X/Twitter rewards tight, standalone lines; LinkedIn truncates around two lines. TikTok and Reels captions are short by nature. The reliable move is to draft freely, then trim against a live counter so nothing important gets cut.
Check the limit liveFewer, and more relevant, than the old advice. The era of 30 generic tags is over — most platforms now reward a small set (roughly 3–8) that genuinely describe the post, mixing one or two broad tags with several specific, lower-competition ones. Stuffing tags reads as spammy and can suppress reach. Put them where they don't interrupt the read: end of the caption or first comment.
Read the content hubTreat the bio as a one-line pitch, not a résumé. Open with who you help and the outcome they get, add a single proof point, and close with a reason to follow or a clear next step. Keep it skimmable, lead with the words people would search, and reserve any styled text for one emphasised phrase. Links and @mentions stay plain so they stay clickable.
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