LinkedIn About Section Generator
Business Tools
Write a LinkedIn About section that tells your story and attracts the right opportunities. Free, no signup.
The 2,600 characters most profiles waste
Your LinkedIn About section is the one place on the profile where you talk like a person instead of a job history — and the first ~300 characters show before the 'see more' fold, making them the most valuable real estate on your profile. The sections that work open with a hook (a problem you solve, a belief, a sharp origin line), tell the through-line of your career rather than re-listing it, and end with what you do now plus how to reach you. First person, always. This generator drafts two versions in that architecture.
LinkedIn About tips
- Win the fold: the first two lines show before 'see more', so open with the hook, never with 'Experienced professional with a demonstrated history…'
- Write first person. Third-person About sections read like a press bio from 2009 — the section exists to sound human.
- Give the career a through-line: 'journalism taught me to find the story; now I do it for brands' turns a zigzag history into a narrative.
- Work in the keywords recruiters search — role names, skills, industry terms — inside real sentences, since About text is indexed by LinkedIn search.
- Close with the door open: what you're doing now, what you're open to, and how to reach you. Profiles are visited by people deciding whether to contact.
Related tools
LinkedIn About Section Generator — common questions
Latest questions readers ask us about this topic.
How long should a LinkedIn About section be?
The field allows 2,600 characters; the effective range is 150–300 words in short paragraphs. Enough to hook, tell the through-line, and land the close — while remembering only ~300 characters show before 'see more', so the opening carries everything.
Should the About section be in first or third person?
First person, almost without exception. It's a professional network, not a press kit — 'I help B2B teams fix churn' connects; 'Jane is a seasoned executive' distances. The rare exception is a company page or a public figure whose profile is staff-managed.
What should I put in the first line of my About section?
A hook that survives the fold: the problem you solve ('Most SaaS onboarding loses half its users in week one — I fix that'), a belief, or a vivid origin line. Never open with your title and years — that information is already two inches higher on the page.
Related questions
The sub-questions readers ask next — answered, with where to go.
You're writing for the truncation point. LinkedIn shows roughly the first two lines before “…see more”, so the job of the hook is to make stopping feel worth it — a specific claim, a tension, or a number, never a throat-clear like 'I've been thinking about…'. A single bold or italic phrase in that opening makes it stand out in a feed of identical fonts. Keep the payoff a real one; clickbait that doesn't deliver trains the feed to bury you.
Format your hookLead with the searchable terms. LinkedIn weighs the opening words of your headline, so put the role and keywords people search first, then the personality after. 'Fractional CMO · B2B SaaS growth — occasionally funny' beats a clever line that buries what you do. Keep it under the character limit so nothing truncates, and add italic emphasis only after the keywords, never before them.
Generate a bioA bio has one job: answer 'why should I follow you?' in the time it takes to skim. Lead with who you help and the outcome, not your job title; add one proof point (a number, a credential, a notable client); end with a reason to stay. Keep links and @handles in plain text so they stay tappable, and use at most one styled phrase for emphasis. Specific beats clever every time.
Generate a bioSparingly, and with intent. One bold phrase in the hook earns attention; bold on every other line cancels itself out and reads as shouting. Italic is better for set-apart content — a client quote, a product name, an aside. The accessibility cost is real: screen readers announce styled Unicode awkwardly, so never put essential details (dates, links, numbers people need) in styled characters.
Italic for LinkedInExplore the topic cluster
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