Shreyas Bagal
Founder, BoldlyType
Shreyas builds writing tools for creators. He has spent the last decade obsessing over how words render on the web — across LinkedIn, Instagram, Threads, and every platform with a text box.
Articles by Shreyas Bagal
Build a personal brand with words, not logos
Forget the avatar. Your sentences are the most underrated branding asset you own.
How to add bold text to any social platform
A 60-second guide to using Unicode bold text on platforms that don't have a bold button.
the lowercase aesthetic, explained
why dropping capital letters reads as honesty, intimacy, and (sometimes) cringe.
The LinkedIn hook formula (without the cringe)
A pattern for opening lines that earn the second sentence — without sounding like a guru.
the art of the unhinged post (done tastefully)
a field guide to brand accounts that sound like a person — not a press release.
How to add line breaks in Instagram captions
Three reliable ways to space out an Instagram caption — including the one that always works.
emoji as punctuation, not decoration
where the emoji goes matters more than which one you pick.
Thought leadership without being loud
You don't need to be the loudest. You need to be the most consistent person on a narrow topic.
How to write hooks that earn the second sentence
A 4-step process for first lines that stop the scroll on any platform.